FUD
/fuhd/ n. Defined by Gene Amdahl after he left IBM to found
his own company "FUD is the fear, uncertainty, and doubt that IBM
sales people instill in the minds of potential customers who might
be considering [Amdahl] products." The idea, of course, was to
persuade them to go with safe IBM gear rather than with
competitors' equipment. This was traditionally done by promising
that Good Things would happen to people who stuck with IBM, but
Dark Shadows loomed over the future of competitors' equipment or
software. See
IBM.
